MERKELSEN, H.; KJÆRGAARD RASMUSSEN, R. The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation. Valuation Studies, [S. l.], v. 3, n. 2, p. 181–198, 2015. DOI: 10.3384/VS.2001-5992.1532181. Disponível em: https://valuationstudies.liu.se/article/view/780. Acesso em: 28 mar. 2024.